To ensure understanding of readers, always use the arrowsin pair by placing them at either end of the marquee with a transparency of about 30% opacity. Do not color the arrows. These icons serve only as visual prompts, not buttons to trigger movement.
Possible directions for this interaction: vertical, horizontal (note that vertical mode with the 1/8H and banner formats is not permitted).
- The scrolling marquee must not be an infinite loop.
- Use the 65 px arrows (at around 30% opacity) for full- and half-screen ads. With smaller ads, use the 40 px arrows (at around 30% opacity).