To ensure understanding of readers, always use the arrowsin pair by placing them at either end of the marquee with a transparency of about 30% opacity. Do not color the arrows. These icons serve only as visual prompts, not buttons to trigger movement.
- Ensure that the visual content “knits” well into a loop (seamless connection between start and end).
- Do not use a panorama to showcase products; readers quickly tire of viewing the same three or four products on a loop.
- Use the 65 px arrows (at around 30% opacity) for full- and half-screen ads. With smaller ads, use the 40 px arrows (at around 30% opacity).