Images

Images

  • 1.1

    Resolution

    • Image resolution must be 72 ppi (pixels per inch) or 28.346 ppc (pixels per centimetre) at 100% of final format.
  • 1.2

    Formats

    • Three image file formats are accepted: GIF, PNG and JPG.

      Generally, PNG works best for transparency, GIF for solid colours, and JPG for images and photos.

    • SVG format is incompatible with Toronto Star Touch; please refrain from using it.
    • Animated GIF formats are accepted. Note that animations must not start automatically; they must be reader-triggered. When a GIF-format ad first loads, it must be static.
  • 1.3

    Colour

    • When exporting your images or photos, please do not include the colour profile. It increases the file size and is incompatible with the code used for digital tablets.
    • Use RGB colour mode at 8-bit depth.
    • Use colour space: Adobe RGB 1998.
    • For optimized image file size, use “Save For Web and Devices”.
Video

Video

  • 2.1
    • It’s important to use the video icon , accessible in the Icons submenu of the Specifications section.
    • Do not use the Autoplay function.
    • Minimum video box width is 175 px.
  • 2.2

    Resolution

    • Use 1280 px x 720 px.
  • 2.3

    Format

    • Three file formats are accepted: MP4, M4V and MOV.
    • The video file must occupy no more than 50% of the ad surface area (exception: for 1/4V and 1/8V, full width is permitted).
  • 2.4

    Learn more

    • The content of the video must be in English. If the audio is French, English subtitles must be provided.
    • The video will play in an HTML5 player (any custom video players will be ignored).
    • The maximum run time is 3 minutes and the maximum number of videos per ad is 3.
    • Total video files uploaded to our FTP site for one ad must not exceed 500 Mb.
    • The video player must always provide access to controls to pause/stop the video or enter full-screen mode.

      Code permitted
      <video width="320" height="240" controls></video>
      Code not permitted
      <video width="320" height="240" autoplay></video>
    • In the iOS version of Toronto Star Touch, when the reader activates an ad containing video, the video plays within the ad surface area and is not enlarged unless the reader touches the button triggering full-screen mode.
    • In the Android version of Toronto Star Touch, when the reader activates an ad containing video, the video automatically plays in full-screen mode.
    • When video is playing in full-screen mode, a “Close” button is displayed in the upper left corner to enable the reader to stop the video, close the window and resume reading at any time.
    • If the playback trigger button is positioned inside a box graphically demarcated from the rest of the ad (e.g., representing a screen, TV, tablet), the video must start playing in that box, with the reader then given the option of entering full-screen mode.
    • Video playback is in streaming mode; the video file is not part of the ad file. Playback is therefore unavailable in offline mode.
    • Your material will be hosted on a multimedia server managed by the Toronto Star.
    • We recommend not embedding links to clips on the Vimeo site, as the videos are slow to load when launched from within Toronto Star Touch.
Audio

Audio

It’s important to use the audio icons, accessible in the Icons submenu of the Specifications section.
  • 3.1
    • The compatible audio file format is MP3.
    • MIDI files are not accepted.
    • Do not use the Autoplay function.
  • 3.2

    Learn more

    • The maximum number of audio files per ad is 3.
    • Your ad can contain sound effects. The standard icon Audio must be added to tell the reader that sound is available.
    • Because Toronto Star Touch is made available on multiple tablet OS’s, it is unfortunately impossible to perfectly synchronize playback of short audio files with a specific reader action.
    • The maximum run time of audio files is 2 minutes.
    • The audio player must always provide access to controls to pause/stop the audio clip.
    • You can customize the trigger for starting/stopping playback of your audio using graphical elements such as “Play” and “Stop” buttons. If you do this, we recommend masking the default HTML5 player display='none' and using these methods:

      Start audio clip:
      document.getElementById('audio').play();
      Stop audio clip:
      document.getElementById('audio').pause();
    • If the audio file size exceeds 50 Kb, your material will be hosted on a multimedia server managed by The Toronto Star, and the audio will not play if the tablet has no Internet connection.
    • Audio playback is in streaming mode; the audio is not part of the ad file. Playback is therefore unavailable in offline mode.